Car brand Porsche is once again bringing the fully electric Taycan to the attention with a campaign that aims to break existing conventions. The aim is to appeal to a new generation of drivers and more women in 'the male stronghold of the automotive world'. The car brand says it has been breaking conventions for more than 70 years and has a feminine past with the daughter of the Porsche founder, who played a key role in setting up the trading company. The campaign was developed by DentsuAchtung and directed by Fabio de Frel.