The first of four stories shot in partnership with Vogue, 25 Ways to Gucci captures families wearing Gucci collections on the streets of New York City.

director/editor: Matvey Fiks
cinematographer: Patrick Golan
stylist: Jorden Bickham
music: CSISTERNA
sound design: Nikolay Antonov
set design: Bette Adams
casting: Olivia Jade Horner
prod. company: Reid Productions

vogue visual director: Emily Rosser
vogue visual producer: Elizabeth Yowe

lab: Metropolis Post
color. Josh Bohosky @ The Mill NY
color prod. Evan Bauer

Shot on 16mm & Super8